Once you or your publisher sets a date for your new release, you can start planning ahead for the big day. You’ll need to begin months earlier and get your pieces lined up ahead of time. Planning for a new release can be a full-time marketing job, so I’d advise you to set aside a few weeks to get everything done. Here’s a basic countdown schedule to act as a guideline.
4 to 6 months ahead
Prepare your story blurbs and tag lines.
Update the author biography on your website. Have a short and long one along with a separate speaker introduction.
Send out advance reading copies to reviewers and bloggers.
Announce the launch date in your newsletter and on your social media sites.
Schedule a virtual blog tour.
Reserve ad space in trade journals, e-magazines, and online reader sites.
Set up speaking engagements and signings.
Consider doing a Pinterest…
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