Book Marketing

Nancy's Notes From Florida

SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.

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Reasons why readers buy books:

Placement (i.e. in library or on bookstore display or in airport store)
Physical Product
Online Exposure
Direct Email
Advertising
In-Person Appearance
Interest in Topic or Setting
Need for Entertainment
Author Endorsements
Hand Sales by a Bookseller
Reader Recommendations
Media such as blogs, radio, interviews, etc.

Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.

Why your book might not be selling:

You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at…

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Smorgasbord Posts from Your Archives – Tales from Longfellow Creek by Susanne Swanson

Smorgasbord Blog Magazine

A warm welcome to Susanne Swanson of Cats and Trails and Garden Tails who is sharing four posts from her archives. The first is a trip down memory lane to a house where Susanne lived and the creek where she and her friends played together. Many aspects of the environment have now changed and from a conservation perspective for the better.. but what about those memories?

Tales from Longfellow Creek by Susanne Swanson

When I was growing up we lived in a house near the woods and in front of the house flowed a creek that provided me and my friends with hours and hours of entertainment. Whenever we had nothing else to do, one of us would say to the other, ‘want to go play in the creek?’ and off we went. That meant wandering up the path along the wooded banks daring one other to jump across at…

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FREE on Smashwords ~ ROOM 423 by Kathleen Lopez

Jeff thought little of the change of management at work. To him it was just a new set of people coming in to run things. It was not as if his job changed at all, no one’s did. It was business as usual. It was not until another co-worker pointed out a strange occurrence since the new management took over – people had started to go missing. Jeff chalked it up to people unhappy with the change and quitting, but when his friend is the next to ‘up and quit’, never heard from again, Jeff starts to believe there is more going on than mere disgruntled employees.

Demanding to know what happened to his friend, Jeff tries to meet with the new leadership, only to get a chilly reception. He is denied repeatedly for a request to meet with his HR rep. Why can’t he talk to management? Why are they so distant? Just what is happening behind the door of Room 423?

Get it FREE on Smashwords!

Kathleen Lopez started writing early on at age 14 as a junior high school journalist, a career she continued throughout college. While professionally she has turned from the world of journalism to the corporate world of project management, she has always continued with her passion for writing short stories and poetry. Suspenseful thrillers, mysteries, and stories that take the reader along for the journey have always been among her favorites to read as well as write.

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BROKEN TRUST by C.B. Clark

Genre: Romantic Suspense

Publisher: The Wild Rose Press

After five years of hell with an abusive husband, Natasha Hartford vows never to trust another man. Then she stumbles onto a murder scene and meets sexy, stubborn Homicide Detective Chase Brandon, a take-no-prisoners tough guy who’ll settle for nothing less than the truth. Sparks fly, but Chase’s suspicions and Natasha’s innate distrust block the way to happiness.

The detective struggles with his own troubled past and is determined to find the truth behind the shadows dimming Natasha’s eyes. As more murders occur and a possible connection to her ex-husband appears, Chase fears her life is in danger.
Natasha and Chase race to find the killer before he strikes again. Their survival depends on their willingness to overcome their mistrust of one another. Will they overcome their fears and find love again?
The thick carpet muted the tapping of her high heels as she fled through the reception area and down the hall to the elevators.
She glanced down a short corridor on her left and stumbled to a stop. How had she missed the ropes of yellow police tape blocking the entry to one of the rooms? Her breath hitched in her throat. That must be where the grisly crime had occurred. The shocking truth struck her like a blow—Jonas Waverley was dead. Murdered in cold blood. She staggered and grabbed onto the wall.
“Ms. Hartford, wait.”
She glanced back.
Detective Brandon strode along the corridor toward her, his long legs eating up the distance, a determined expression on his face.
Her earlier spurt of courage vanished, and she whirled and dashed toward the bank of elevators. Chest heaving, heart pounding, she hit the button for the elevator, jabbing it again and again.
“Look, I’m sorry,” he said, catching up. “I was hard on you, but I’m just doing my job. A man was murdered.” He rubbed the back of his neck. “I have to examine every possible lead, question every person of interest.”
She shuddered and stabbed the down button again. Person of interest? Her? She was a person of interest in a murder investigation?
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A whimper escaped her mouth, and she drew her knees to her chest in a protective ball.
He chuckled, though mirth was absent in the chilling laugh. “This is your fault, Natasha. You pushed me too far. You know how upset I get when you’re contrary.” His furious gaze seared her like a fresh blow.
He prodded her leg with the toe of one gleaming shoe. “Well, what’s your answer, my dear? Will you do as I ask, or do we have to go through this tiring ritual again?”
She curled into a tighter ball, protecting her stomach, covering her head with her arms.
“Well?” He nudged her thigh.
“Okay. I’ll do what you want. Just stop hurting me. Please.” Her stomach twisted at the whine in her voice. She hated this. Hated the way he seeped into her soul like a vile poison and destroyed her self-respect. Hated how she cowered before him, willing to do anything to stop the pain. Hated him. Hated herself more.
He crouched beside her, and his long, thin fingers with their glossy, manicured nails connected with her cheek, caressing her skin.
She shuddered.
“Look at me, Natasha.”
She closed her eyes, refusing to obey, determined not to give in to his command, fighting to regain the tattered remnants of her dignity.
His fingers tightened, squeezing her cheek, pinching the skin. He twisted her face toward him with a jerk. “I said, look at me.”

Broken Trust is award-winning author, C.B. Clark’s fourth romantic suspense novel published by The Wild Rose Press. My Brother’s Sins and Cherished Secrets were released in 2016, and Bitter Legacy in 2017. C.B. has always loved reading, especially romances, but it wasn’t until she lost her voice for a year that she considered writing her own romantic suspense stories. She grew up in Canada’s Northwest Territories and Yukon. Graduating with a degree in Anthropology and Archaeology, she has worked as an archaeologist and an educator. She enjoys hiking, canoeing, and snowshoeing with her husband and dog near her home in the wilderness of central British Columbia.