SleuthFest 2018 was a great conference for mystery writers and fans. One of the first workshops I attended was given by book publicist Maryglenn McCombs. These are the points I took away from this workshop on marketing. Any mistakes are due to my misinterpretation.
Reasons why readers buy books:
Placement (i.e. in library or on bookstore display or in airport store)
Interest in Topic or Setting
Need for Entertainment
Hand Sales by a Bookseller
Media such as blogs, radio, interviews, etc.
Public Relations is only one component in selling books. A publicist’s job is to create awareness of your book. But there’s no guarantee that you’ll get media coverage.
Why your book might not be selling:
You’re not meeting the above requirements
Not wide enough cast of promotional efforts
Trying to do too much at…
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